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PlayMonster and Diverse Marketing Announce Strategic 3-Year Partnership

Effective immediately, Diverse Marketing will represent PlayMonster across most key retail accounts.


BELOIT, Wis (July 9, 2024) Today, leading international toy and game company PlayMonster Group LLC, and premier wholesale representative group Diverse Marketing, announced a 3-year open-ended agreement for Diverse Marketing and Diverse Brands to represent PlayMonster across the majority of the company’s retail accounts nationwide. Effective immediately, the partnership aims to streamline representation and enhance service for PlayMonster partners spanning mass retail, specialty toy, and independent retailers.

By combining their expertise and resources, PlayMonster and Diverse Marketing will provide best-in-class service to customers, continue to drive growth for PlayMonster, and enhance the company’s retail presence across games, toys, arts and crafts, activities, and more. The agreement with PlayMonster and Diverse Marketing/Diverse Brands marks one of the biggest national partnerships in their history.

PlayMonster continues to be a dynamic force in the toy industry, both nationally and globally. Throughout 2024, PlayMonster is set to expand upon their portfolio offerings that encompass key categories including games, arts & crafts, outdoor, and activities.

For more about PlayMonster, visit

For more about Diverse Marketing, visit  For more about Diverse Brands, visit


About PlayMonster

PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Game of the Year” 5 Second Rule Relay and Yeti in My Spaghetti®, plus Pigs on Trampolines, The Magical World of Disney Trivia, Farkle, Five Crowns®, Spirograph, Colorforms, Fashion Plates®, Latchkits®, Koosh®, and the Ann Williams Group including Loopdedoo®, Craft-tastic®, Craft Crush™ and Sticker & Chill™.


About Diverse Marketing

Diverse Marketing is a premier wholesale representative group with divisions focusing on specialty toys, gifts, and key account sales. They represent top manufacturers and serve major retail partners across the nation. Their showrooms, located in Dallas, Atlanta, Las Vegas, Minneapolis, and Seattle, provide spaces for customers to engage with and select products.


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