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Trend Alerts For 2023!

2023 is underway, and we have been seeing some great trends forming for the rest of the year! The toy industry is projecting some fantastic new trends while some nostalgic trends are returning to the limelight.


Children want to understand and comprehend other cultures, unknown galaxies, and the wonders of nature. Their pioneer spirit knows no boundaries. With lines like Heebie Jeebies, Educational Insights, Geomagworld, and Fascinations, kids are free to discover their creative side through educational yet exciting toys!

Everything Old Is New Again

Everything old is new again is based on the toys you loved as a child that still inspire you today. Parents and grandparents pass on this fascination to their children and grandchildren. Retro toys trigger passion in young and old, capturing the attention of children of all ages (including kids at heart). When economic strain hits, classic toys often bring back nostalgia and have a significant resurgence. With the toys you know and love, like sock monkeys, etch-a-sketch, and spud guns, everything old is new again lets you connect with your little ones through the childhood toys you love.

Sensory Sensation

Be it smell, sight, taste, or touch, toys that tap into any of the five senses create a heightened play experience! Since the pandemic, fidgets and sensory toys have been on trend, and we do not see them slowing down anytime soon. With Diverse Marketing vendors like Zorbitz, Fat Brain Toys, Master Toys & Novelties, Speks, and Hog Wild, we've got all the fidgets you need for all ages!

Prehistoric & Prickly

This trend is exactly as it sounds! Dinosaurs and hedgehogs are the hot new animal items for 2023! In years past, unicorns and sloths blew up, and while they are not going away, they are making room for new animal friends. Check out Schylling, Hearthsong, BC Mini, Safari Ltd, and Tikiri to find items that effortlessly fit this trend!

Also, keep your eyes peeled for Axolotls! These adorable amphibians are taking over shelves by storm! From plushes to key chains and stickers, they are everywhere!


A combination of tennis and wiffleball, pickleball is the hottest new sport! With this fast-paced gameplay and accurate shots, you will be hooked after your first game! Brands like Spin Master, Make It Real, and Master Toys & Novelties are tapping into this trend with pickleball starter kits! Hit the court with your friends or family and just dink it!

Hello Kitty Resurgence

Hello Kitty is back! With Japanese pop culture still being viral, Hello Kitty is seeing a huge resurgence, along with all of Hello Kitty's friends. This adorable plush creature takes me back to my childhood watching the Hello Kitty TV show and eating Pez. Anybody else?

Movie Releases

With movie releases often follow trend items that match the movie's theme or specific characters from the film. While there are so many releases this year that are sure to have trending items with them, here are some specific release dates we think you should know about!

  • Ant-Man and The Wasp: Quantumania

    • February 17, 2023

  • Creed III

    • March 3, 2023

  • Scream 6

    • March 10, 2023

  • Shazam! Fury of the Gods

    • March 17, 2023

  • John Wick: Chapter 4

    • March 24, 2023

  • Dungeons & Dragons: Honor Among Thieves

    • March 31, 2023

  • The Super Mario Bros. Movie

    • April 7, 2023

  • Guardians of the Galaxy Vol. 3

    • May 5, 2023

  • The Little Mermaid

    • May 26, 2023

  • Spider-Man: Across the Spider-Verse

    • June 2, 2023

  • Transformers: Rise of the Beasts

    • June 9, 2023

  • The Flash

    • June 23, 2023

  • Indiana Jones 5

    • June 30, 2023

  • Mission: Impossible - Dead Reckoning, Pt. 1

    • July 14, 2023

  • The Marvels

    • July 28, 2023

  • Barbie

    • July 21, 2023

2023 is off to a great start with trends; as the year progresses, more trends will form, and others will carry on past this calendar year! Stock your shelves with trend items that you relate to; just because it is on trend does not mean you have to buy everything!

To discover more items that fit these trend categories, visit our B2B Portal, or connect with your Diverse Marketing sales representative!


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